Last weekend the Puma x UNDFTD 24k Mid collection dropped, and the release brought about a long line populated with sneaker heads and Xbox live bullies. The set of sneakers consisted of five different colorways, including an all-gold limited makeup that had the Internet going nuts.

Check out this video where people who were lucky enough to score a pair (and owners of UNDFTD Eddie Cruz and James Bond) talked about how awesome the sneakers were—then hit the jump to see Lil Jon and Mario all up in Puma’s offices having fun with their gold-plated mids.

Update: The video was produced by the good folks at VIMBY. Look for the HD version of the video to drop on VIMBY.com on Monday.

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In Part 2 of our exclusive interview with Bronx-bred MC Mickey Factz, the rapper on the come up talks about the music he grew up on as well battling people in high school. He also breaks down the outfit he’s wearing from head-to-toe, which is capped off by what else? Supra Skytops.

Previously: Mickey Factz Episode 1.

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Sure Jay-Z may have rocked the Gold Skytops in Rhianna’s “Umbrella Video” but there’s no bigger co-signer of Supra than Bronx-bred rapper Mickey Factz.

In this exclusive SOLE Blvd interview, the Supra king speaks on people hating on him for wearing gold kicks, interaction with fans, and how he “assited in the branding of Supra.” Press play.

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Consider this video just another low-point in street wear history. While Obama and his staff were prepping for the big inauguration, another prestigious cabinet of people were gathering at KFC in L.A. for some fried chicken, and homeland security style strategizing.

TMZ caught an annoyed and “chilling” Kanye West, Matt George (Ransom, Goodfoot, Pastelle store curator), Chris Julian (Fruition) and Taz Arnold (Sa-Ra) coming out of the fast-food chain after the gang supposedly gathered for West’s Complex cover shoot. SAT analogy time… The Mafia: Sparks Steakhouse as The Streetwear Mafia: KFC. We all lose.

Posted under Kanye West, Videos

6.0 seemed to be Nike’s unwanted stepchild, but after some re-tooling in the direction of the brand and having BMX trickster Nigel Sylvester on the squad, the offshoot seems to be heating up.

In this exclusive SoleBLVD video, Sylvester speaks on growing up in Queens and riding with his friends, as well as being sponsored by Nike and all the perks that come with it. Luckyyyy.

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A few weeks ago, Marc Ecko and Run DMC held a party to commemorate the 25th anniversary of the iconic Hip-Hop group. Low-run art pieces were on sale, and stars like Darryl “DMC” McDaniels came through.

For SB though, it was all about the party-goers footwear. Check out this video that features a bunch of standouts like the Jordan 1, colorful dunks, and of course, some old school adidas.

Posted under Videos