Levis Knocks Off Supra, Vans & Converse

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It’s rare we put a time-tested brand on blast, but there was no way we could grant Levis a pardon. Yesterday our friends at The Shoe Game beat us to the punch, by reporting on Levis ripping off Supra’s infamous Skytop silhouette. After the heads up, we hit our local Footaction in town to dig a little more. It appears that Supra isn’t the only footwear company getting straight jacked.

Vans (Authentic) and Converse (Chuck Taylor) also fell victim to the denim brand’s copy-and-paste tactics. They must have some balls huh? Well the process isn’t that simple. The way these rip-offs work, is that an outside company, (in this case GMI USA) approaches a proven brand like Levi’s and offers to produce footwear for them at cheaper cost it would take the established company to do it themselves. The company that’s actually doing the cutting and sewing is then allowed to stamp the product with the reputable brand’s name, making it more likely for the shoe to move units. Sounds like a flawless plan right? Not really.

As you can see sometimes the cheaper way doesn’t always work out, especially because the consumer who’s familiar with the Skytop, or the Vans Authentic, can’t be outsmarted. Levis doesn’t take a total L though, to those out-of-the-loop these Greco’s at a measley $65 are a great get (but in no way are we saying you should buy these). To see the whole collection of knock-offs and their “inspirations” hit the jump.


Levi’s Greco, $65
looks like:

Supra Skytop


Levi’s Greco
looks like:

Supra Skytop


well, we can always wow them with attention to detail, I mean, this is a quality brand here!:
Levi’s Greco (The purple Skytops aren’t out yet. Photos were under wraps, but apparently not the samples!)



Levi’s Rylee, $39
looks like:

Vans Authentic

Vans Authentic


Levi’s Rylee
Looks like:

Vans Authentic


Levi’s Chuck Taylor?
looks like:

Converse Chuck Taylor All Star

Posted under Spot the Ripoff

8 Comments so far

  1. Levis January 6, 2009 10:47 am

    Haha

    :evil grin: GOOD GOOD :evil grin:

    Plan is workin out

  2. Real January 6, 2009 12:30 pm

    Wow WTF!?
    I like Levi Jeans but i had no idea the company itself is such a biter.
    next they might try and bite some jays like them lame ass SDXs or whatever theyre called.

    Major FAIL Levi’s

    I Lost some respect for the company

  3. Ruth January 6, 2009 5:19 pm

    That is mad :[
    I Love Supra
    What are they doing

  4. tony sardinas January 6, 2009 6:28 pm

    They say copycats are the best form of flattery but this is taken a little too far.

  5. OMG January 6, 2009 6:38 pm

    SAD SAD WOW LEVIS ARE SUCH BITERS AND ANYONE I SEE WITH THOSE ILL DISS AND PISS ON THERE FACE

  6. Clare Xu January 7, 2009 8:05 pm

    Knockoffs from Levi’s = LAME. I’m so disappointed in the company right now. They should stick with jeans.

  7. willie sansom January 19, 2009 10:40 am

    MAN FUCK OUTTA HEA YALL SUM HATIN ASS NIGGAZ!!! LEVIS KEEP DOIN WUT U DO I LIK EM DEY GO HARD!!!

  8. The_ReAlest January 21, 2009 2:55 pm

    In case you angry people who don’t matter anyway (because GMI Levi and Supra are making beaucoup bucks regardless) didn’t notice but both of them are copying off of the original Dior’s anyway I’ve got all three….look it up. Before you diss and piss OMG.

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