‘Lil Penny rocks NY to hype ‘09 Nike releases

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‘Lil Penny at Santos’ Party House, via Va$htie

Nike Basketball is going hard in ‘09, re-releasing the Eggplant Foamposites, and soon a series of Penny Hardaway re-issues and hybrids to get hoops fans fired up. While everyone is nostalgic for Penny, do they really want to shell out over $100 for the kicks? That’s for the Nike marketing machine to help you figure out. First we saw them seeding these Nike 1/2 Cent (Penny)s, and now a series of ‘Lil Penny sightings has hit the net. Don’t remember the little guy? ‘Lil Penny was Anfernee Hardaway’s alter ego (voiced by Chris Rock) who appeared in several commercials, game intros, and even rap videos in the mid to late ’90s.

‘Lil Penny has been seen courtside at the Knicks vs. Boston showdown, partying his ass off at Santos’, and setting up some Bespoke Air Force 1s at 21 Mercer Street in New York. Is this enough to get you to buy the 1/2 Cents (coming in the next couple of weeks), the Penny II LE’s (third from bottom, coming soon), or the Penny IIIs (out now)? Up to you. Hit the jump to see ‘Lil Penny the mack’s great moments from this past weekend, and some of the videos that made him famous in the ’90s.



‘Lil Penny at 21 Mercer NY [Nike Sportswear]


‘Lil Penny and Q-Tip partying at Santos’ Party House [Va$htie]


Macking at the Knicks game, courtside [Media Outrage]


‘Lil Penny and Spike Lee talk business courtside (1996)


Hoop Dreamin’ in the pool


Intro to the 1996 NBA Playoffs

Posted under Industry News

February 9, 2009

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