The thing about Nike is that even when they lose, they win. Take for instance the debacle that’s going to be the release of the “Air Yeezy.” Nike’s obviously going to lose money being that the sneaker is so limited, and Kanye’s demand for meticulous detailing made the brand come out of pocket, more-so than with regular in-line models.

But if you think they were just going to catch the L and keep it moving, you must not know how the Swoosh machine works. Photos leaked of this new high-top model called the RT-1—a sneaker that will drop late summer for a reasonable $95—that bloggers have already dubbed the “Un-Yeezy.” It’s not a bad looking sneaker, and we’re guessing Nike figures everyone who missed out on Kanye’s sneakers will settle for these. That’s why the Swoosh always wins, and you other guys are Jhung Yuro status. Check the blueprints and some grizzly photos of the RT-1 below…
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Posted under Industry News, Kanye West

It’s almost Christmas, and everyone needs some much needed time off from work, and from the Kanyeezy hype, which by the way has a new release date of April 1 (or so a new rumor monger at Portland HQ told us). So that means you still have a bit to go.

These Reebok Ex-O-Fit Hi SG Straps, though, drop in February. They have some Mr. West feel to them, no? With these, the Terry Kennedy Society sneakers, and the Yeezy in April, there are now some very real fashion options if you decide to take that lunar vacation.

Look for the Reebok Ex-O-Fit Hi SG Straps drop in white, pink, silver, gold, and black in February, for $90 at Footaction and reebok.com. For April, a red and purple version will hit the streets. Check the jump for images. A little femmy? Or a little awesome?

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Posted under Future Drops

As you may or may not know, Nike will be dropping the Air Yeezy’s this spring. Get your wallets ready for some time around March. But as anyone can guess, they’re not going to be easy to come by.

Welcome Reebok! These guys are working on a Yeezy-inspired kick of their own, called the Exo-Fit, dropping around the same time. We can’t show full photos yet, but hit the jump for some detail shots of the shoes that you’ll actually wind up copping when you hear that the Kanye shoes are going for $300.

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Posted under Sneaker Preview