You might remember Lemar and Dauley’s first Double Label™ Project sneaker, a Volcano that the brand colored up from DC’s skate line. On February 1st, the two go at it again, this time working with a silhouette from DC’s LIFE collection, the Admiral.

Lemar and Dauley took the name of the shoe literally, and used “Admiral” to inspire the use of regatta sailboats in the design. L&D then took that idea a step further and imagined a metropolitan individual (city boy) placed in a beach bum mentality (so, like a poor man’s boat race. Maybe like a remote control boat race in Central Park). Key details to note are the tone on tone writing of Lemar and Dauley across the heels (a nod to the way boat hulls are detailed with names) and the houndstooth lining (an iconic fabric from the Lemar and Dauley line). A lot of thoughts here, but it seems to work. But don’t listen to us, hit the jump for some detail shots, and decide for yourself.

The DC Admiral Lemar and Dauley Double Label™ Project hits stores on February 1st, and retails for $150.

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Posted under Future Drops

Almost a year ago from today (January 31, 2008) DC dropped their Manteca RGB pack, a collection of one-toned sneakers that hit with those who were feeling the whole solid color trend. This year, DC follows up the RGB set with a CMYK pack that features spring-friendly colors like Cyan, Magenta, and Yellow.

If you’re looking to get a jumpstart on warm-weather footwear, choose your pick and cop them HERE for $65. All the colorways below…
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Posted under Buy This Now

High class establishments in New York City are known for linking up with designers to outfit the staffs of various restuarants and hotels, but DC was the first skate brand to do it, teaming up with Mario Battali to outfit the staff of his West Village Gastro-Pub, The Spotted Pig in DC skate shoes. Vans soon followed suit with The Maritime Hotel, decking out that staff in Eras.

DC Shoes is back at it again, and announced last week that as of Black Friday (11/28/08) the staff of The Hotel on Rivington would be rocking DC Sector 7 sneakers from the Life Collection. The staff is already looking sharp, dressed in Ted Baker London digs, so it could be a good move for the West Coast skate brand. Anything to get it’s parent company, Quiksilver,’s stock moving. Hit the jump for a look at the shoes that the team at The Hotel will be rocking.

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Posted under Industry News