Gatorade has continued its quest for its new name “G” to stick. We got a hold of this new ad that features the iconic image of Michael Jordan reverse-jamming from the 1987 Slam Dunk Contest that was held in Seattle.

Slow news day? Nah, the picture is a classic, and he’s wearing the O.G Jordan IIs, something we know all your sneaker-fiends go ga-ga over. If you missed the Lil Wayne narrated commercial that introduced “G”, hit the jump for a refresher.
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Posted under Industry News, Michael Jordan

The red Kanye sneakers leaked last week, now one of ‘Ye’s favorite blogs Selectism was blessed with more clean shots of Mr. West’s low-tops.

You know the specs already; simple, low, with a bulky flap on the back so your tight jeans can be tucked in easily. Check the range minus the mustard colorway after the cut.
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Posted under Industry News, Kanye West

You thought we were going to stop covering Kanye West’s Louis Vuitton extravaganza 2009? Wrong. This time, little Louis took to a video from his plush hotel room to let everyone know he now will be named “Martin Louie The King Jr.” Hehe. Now you can celebrate MLK day everyday on KanyeWest.com.

In related news, Kanye also posted the Louis Vuitton sneakers he did for the ladies. Check the shots after the jump.
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Posted under Industry News, Kanye West

While we were cooped up in our offices for the past few days, we sent out some Sole BLVD foot (Ryan Babenzien from Puma) soldiers to document their time spent at the Sundance Film Festival. Hit the jump to see what you ‘ve been missing if you were trapped in your cubicle.
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Posted under Entertainment, Uncategorized

Consider this video just another low-point in street wear history. While Obama and his staff were prepping for the big inauguration, another prestigious cabinet of people were gathering at KFC in L.A. for some fried chicken, and homeland security style strategizing.

TMZ caught an annoyed and “chilling” Kanye West, Matt George (Ransom, Goodfoot, Pastelle store curator), Chris Julian (Fruition) and Taz Arnold (Sa-Ra) coming out of the fast-food chain after the gang supposedly gathered for West’s Complex cover shoot. SAT analogy time… The Mafia: Sparks Steakhouse as The Streetwear Mafia: KFC. We all lose.

Posted under Kanye West, Videos

6.0 seemed to be Nike’s unwanted stepchild, but after some re-tooling in the direction of the brand and having BMX trickster Nigel Sylvester on the squad, the offshoot seems to be heating up.

In this exclusive SoleBLVD video, Sylvester speaks on growing up in Queens and riding with his friends, as well as being sponsored by Nike and all the perks that come with it. Luckyyyy.

Posted under Videos

Kanye x Louis Vuitton, Kanye x Louis Vuitton! Yup again, Mr. West was in the studio with his entourage Kid Cudi, Don. C, and Consequence when he took off his LV samples and showed them to the camera. The fashionable braggart made it known that the sneakers will not only be stamped with LV on them, but will also feature his intials KW. This is chess not checkers, what’s Nike’s next move? “Nike already don’t like me, dress like I’m hypebeast”. Touche.

Posted under Kanye West

A few weeks ago, Marc Ecko and Run DMC held a party to commemorate the 25th anniversary of the iconic Hip-Hop group. Low-run art pieces were on sale, and stars like Darryl “DMC” McDaniels came through.

For SB though, it was all about the party-goers footwear. Check out this video that features a bunch of standouts like the Jordan 1, colorful dunks, and of course, some old school adidas.

Posted under Videos

Earlier in the week we pieced together some evidence about Kanye West’s forthcoming Louis Vuitton sneaker, and it turns out we nailed it. Today The Louis Vuitton Don confirmed that indeed his first LV-designed sneaker is a simplistic white-on-white low-top.

We’re not into patting ourselves on the back, but screw it, it’s a slow news day, and it’s Friday. Check the video that started it all below…
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Posted under Kanye West

We just came accross this video that the homies at hype site High Snobiety put together. In it, the German artist Marok speaks about his 1World Project Air Force 1 for Nike. Marok is best known for starting Lowdown Magazine, and while his shoes at first seem a little boring, a little explanation from the former graf artist brings it into perspective. Check the jump for detail shots of the kicks, inspired by hunting and gathering (or in code, graffiti and street art).
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Posted under Sneaker Stories