DC Admiral Lemar and Dauley Double Label™ Project


You might remember Lemar and Dauley’s first Double Label™ Project sneaker, a Volcano that the brand colored up from DC’s skate line. On February 1st, the two go at it again, this time working with a silhouette from DC’s LIFE collection, the Admiral.

Lemar and Dauley
took the name of the shoe literally, and used “Admiral” to inspire the use of regatta sailboats in the design. L&D then took that idea a step further and imagined a metropolitan individual (city boy) placed in a beach bum mentality (so, like a poor man’s boat race. Maybe like a remote control boat race in Central Park). Key details to note are the tone on tone writing of Lemar and Dauley across the heels (a nod to the way boat hulls are detailed with names) and the houndstooth lining (an iconic fabric from the Lemar and Dauley line). A lot of thoughts here, but it seems to work. But don’t listen to us, hit the jump for some detail shots, and decide for yourself.

The DC Admiral Lemar and Dauley Double Label™ Project hits stores on February 1st, and retails for $150.

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Posted under Future Drops

This post was written by admin on January 28, 2009

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